Today’s successful businesses are rapidly integrating innovative services and solutions on analytics, Internet of Things, smart devices, mobile and cloud to enhance enterprise’s functions.  These digital technologies with tools help an organization to empower your employees, get closer to customers and transform your internal business services.  Digital assurance helps enterprises address the multifaceted needs of digital testing by conducting elaborate tests across the value chain and the entire ecosystem. This is usually done with the help of reusable test assets, accelerators and AI-based in-house suite of testing tools.

Challenges addressed by digital assurance

In the modern digital world, end-users expect a high quality and faultless digital experience. Companies, therefore, aim at providing their customers with a consistent and excellent experience across all channels with minimal service distractions. To prevent loss of customers, every category of the device should have applications and all accessories, as well, should provide a seamless customer experience based on real user behaviour. Digital Assurance helps one to implement the best Quality and Assurance practices that ensure a smooth interaction within an enterprise’s network. Employing the best QA practices leads to increased customer engagement and also assures an end-user that the system and data are also secure. Below are some of the significant challenges eliminated by a comprehensive digital assurance in an attempt to reduce customer churn.

Seamless Interactions

Digital assurance activities are conducted to elevate the customer experience through validation of parameters like accessibility, social engagement and usability. It also provides seamless interactions as it draws real user sentiments from social forums to Optimise QA strategy.

Complex technology landscape

Integrating quality assurance and analytics into business ensures minimal operational risk and zero downtime. This is achieved by employing an assurance strategy that covers the entire gamut of technologies from IoT to legacy, AI, Blockchain and extended reality.

Faster go-to-market

Use of ML/AI quality assurance solutions help to improve efficiencies and bring predictability to testing, which leads to a faster go-to-market

Digital Assurance initatives as part of an organisation’s DNA

Syncrhonise digital infrastructure with organisation goals

One of the greatest nightmares faced by enterprises is aligning the complexities arising from the nexus forces such as analytics, cloud, mobile, etc. to work in synchronisation with the business’ goals. This simplifies the network infrastructure for end-users and enhances functionality hence leads to customer retention.

Digitalisation leads to the creation of more vulnerabilities

Security is of paramount importance and especially for any business within cyberspace. Technological advancements have led to interconnected market ecosystems opening up a whole new world of possibilities on the one hand and a high vulnerability leading to a security threat on the flip side, if not correctly configured and tested.  In business dealing with sensitive information, confidentiality is of utmost confidence as there is a high monetary value attached. To retain such customers as a business, you need to assure them that their documents, data or whatever the element being dealt in will be said throughout the process.